Theme Park Veteran Joins WOW! Entertainment directs next-generation live productions « Amusement Today

WOW! Entertainmenta leading music and live theater show production company, is pleased to announce the appointment of Dewey Joe Beene Jr. asVice President for Development and Production. With over three decades of experience in the live entertainment and theme park industries, Beene will play a critical role in both shaping WOW!’s future creative projects. as well as in the company’s expansion to provide comprehensive manufacturing services to its customers. His addition is a crucial step because WOW! is building its reputation not only for providing quality family entertainment, but also for comprehensive production solutions that meet the evolving needs of the industry.

“With his expertise in both theme parks and live event productions, Dewey is an excellent addition to the WOW! Team,” comments WOW! Entertainment founder Mark Brymer. “As we expand our focus to include more production services, Dewey’s leadership skills and deep understanding of major event logistics will enhance our ability to provide an even higher level of service to all of our existing and future customers.”

Beene’s journey into the entertainment world began at the age of 15 when he took his first job as a magician’s assistant Frontier City theme park in his hometown of Oklahoma City. This early experience was the start of a career that saw him quickly climb the corporate ladder Vice President of Production at the age of 23 for an entertainment company that primarily served the theme park industry, mostly under the direction of Six flags Brand. During his tenure, he oversaw productions at 36 theme parks across the country, led the development and execution of over 200 live shows per year, and built a reputation as an industry innovator capable of delivering large-scale productions on time and within budget start.

“I have always been drawn to the magic of creating live experiences that connect people, whether through a theater production, a theme park show or an immersive attraction,” Beene said. “Entering the entertainment industry at such a young age taught me to adapt quickly and seize opportunities whenever they presented themselves. My career is based on identifying a need, delivering more than expected and constantly evolving.”

While working with Six Flags, Beene was known for his ability to turn challenges into opportunities, whether stepping in when a lead actor needed to be recast, developing a summer concert series, or launching fully immersive experiences for Halloween proven ones are among the most popular and profitable events of their time. His approach combines a deep understanding of audience engagement with a relentless drive to push the boundaries of live entertainment.

I’m thinking about joining WOW! Entertainment, Beene added: “This opportunity felt like a full-circle moment for me. I’ve been lucky enough to work on some incredible productions over the years, but WOW! is the perfect opportunity to take everything I’ve learned and contribute to a company committed to creating experiences that leave a lasting impression. I look forward to helping bring new ideas to life and experiencing WOW! to the next level.”

Beene’s career includes notable highlights such as creating the largest outdoor haunted attraction in the central United States to critical acclaim Scream Acres Haunted Walkand founded Innovative Event Solutions, a boutique A/V production services company, which he grew from the ground up into a seven-figure business. During the pandemic, he turned to consulting, helping companies adapt their entertainment offerings to virtual formats while maintaining the energy and engagement of live events.

As Vice President of Development and Production at WOW! Entertainment, Beene will oversee the development and execution of all major productions, with a focus on expanding the offerings of WOW! lies to include a broader range of manufacturing services and technical capabilities. His arrival comes at a critical time for the company as it prepares for several high-profile projects scheduled for 2025.

Founded in 1995 by Mark BrymerWOW! Entertainment is a Dallas-based full-service production company that has been delivering quality family entertainment for nearly three decades. From theme parks and theaters to corporate events – WOW! is celebrated for its immersive, unforgettable experiences that captivate audiences of all ages. With a customer base that includes Disney, Six Flags and Warner Bros., WOW! continues to set the industry standard while continuing to develop its creative and production capabilities. The addition of Dewey Joe Beene Jr. marks an important step in the company’s strategy to build on recent successes and WOW! to establish. as a leading provider of innovative entertainment experiences and comprehensive production solutions in the ever-changing live entertainment landscape.