Tencent Music Entertainment Group enters into strategic partnership with Galaxy Corporation

Expanding TME’s global footprint to enhance international music experiences

SHENZHEN, China, Oct 17, 2024 /PRNewswire/ — Tencent Music Entertainment Group (TME) today announced a strategic partnership with Galaxy Corporation, the agency representing influential global musician G-Dragon, for his upcoming regional tour. The collaboration represents a significant step forward in TME’s ambitions to expand its global presence and further consolidate its position in the international music scene.

Under this agreement, TME will serve as the proprietary tour partner for G-Dragon’s concerts in various markets, including most markets Southeast AsiaThe Middle East, Hong Kong, Macau, Taiwan, Australia and New Zealand.

At the signing ceremony, Mr. TC Pan, Group Vice President of Tencent Music Entertainment, emphasized the importance of this partnership: “Collaborating with a renowned global musician like G-Dragon fits perfectly with TME’s vision of connecting international audiences with exceptional music experiences.” This partnership not only strengthens our presence in the global market, but also underscores our commitment to giving music partners and artists the opportunity to realize their full potential on the world stage.”

Yongho Choi, CEO of Galaxy Corporation, also shared his excitement: “We are pleased to partner with Tencent Music Entertainment, a global entertainment technology company listed on the NYSE and the Hong Kong Stock Exchange. Building on this strategic partnership, we plan to integrate AI, AR, mixed reality and robotics into entertainment to create a new concert experience for global audiences.”

TME has made efforts to expand its international presence through a number of initiatives such as its Global Music Outreach program, which aims to showcase Chinese music artists on international platforms and facilitate cross-border collaborations. It also operates the streaming service JOOX Southeast Asia.

With this strategic partnership, TME aims to elevate G-Dragon’s touring experience abroad by expanding his reach and offering fans new ways to connect with his music and brand, while strengthening TME’s growing influence in the global music industry.

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SOURCE Tencent Music Entertainment Group