New K-drama about four women who sold sex toys in the ’90s

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“A Virtuous Business,” a female-led Korean comedy-drama, premiered on JTBC and Netflix on Saturday, scoring a solid 3.86% nationwide rating, up from a slightly higher 3.99% in Seoul. These numbers are consistent with typical ratings for JTBC’s weekend dramas in 2024. despite competition from current hit shows like “Doubt” and “The Judge From Hell.”

• Netflix release: While TV ratings are stable, the series is expected to gain more traction on Netflix, where K-drama fans are known to love new series, especially those with risqué elements. The international appeal could boost its success, especially given its strong cast including Kim So Yeon, Yeon Woo Jin, Kim Sung Ryung, Kim Sun Young and Lee Se Hee.

• About the K-Drama: Set in the conservative 1990s: “A virtuous business“follows a group of women who decide to do this Sell ​​underwear and door-to-door sex toys to improve her financial situation, offering a comedic insight into her entrepreneurial journey. Although their first demonstration doesn’t go smoothly, the women persist and the business becomes more than just a way to make money – it’s a step toward taking control of their lives. Written by Choi Bo-rim and directed by Jo Woong, the drama combines humor and women’s empowerment.

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