The figures that show the enormous media growth of tennis in Italy

Italy has quickly become one of the world’s leading powers in tennis thanks to a well-structured investment over the years focused on organizing events and developing talent from a grassroots level. As a result of this and the emergence of great talent, with Jannik Sinner Of particular note is that, according to a recent study by Sporte Finanza, tennis is the second most followed sport in the country, just behind football. In 2016, the same study showed that tennis has fewer followers than Formula 1, volleyball, athletics and swimming.

How popular is tennis in Italy? 🇮🇹

2016
Tennis: 21%
Formula 1: 34%
Volleyball: 32%
Athletics: 30%
Swimming: 32%

2024
Tennis: 39%
Formula 1: 38%
Volleyball: 31%
Athletics: 31%
Swimming: 29%

Eight years ago only 21% of sports fans in Italy were interested in tennis, now… pic.twitter.com/lyGy5JOBLV

— Mario Boccardi (@marioboc17) October 13, 2024

This message is an automatic translation. You can read the original news: Las cifras que demuestran el tremendo crecimiento mediático del tenis en Italia