Peachtree Entertainment announces strategic realignment and new employees

NASHVILLE (CelebrityAccess) — Concert promoter Peachtree Entertainment announced a round of hiring as the company expands its live entertainment operations in multiple markets.

The new hires include Holly Doscher, who has been named senior vice president of marketing, and Justin Andrews, who has been named vice president of ticketing & revenue.

Doscher comes to Peachtree from Danny Wimmer Presents, where she helped ensure the success of festival brands such as Bourbon & Beyond and North America’s largest rock festival, Welcome to Rockville. She also spent more than four years at Live Nation, where she led the rebranding of the company’s Live Nation Special Events division and led marketing efforts for over 150 clubs and theaters across the country.

Andrews is also a DWP alum who has overseen ticket sales for the company’s festival portfolio for more than three years. His resume also includes executive roles with the Tampa Bay Lightning and Live Nation, where he contributed to the success of major events including WrestleMania 36.

Additionally, Peachtree announced the appointments of Chris Drizen, Thomas Trainer and Charslie Grace to oversee key markets as part of a newly introduced territory system.

Drizen, formerly part of the Madison House team, will lead the West Coast operations, while Charslie Grace will lead Texas, Kansas, Oklahoma, Nebraska and Iowa, strengthening Peachtree’s presence in those markets.

The internally promoted Thomas Trainer will manage the Southeast and Mid-Atlantic territories, including Mississippi, Alabama, Georgia, Tennessee, Kentucky, Florida, South Carolina, North Carolina, Virginia and West Virginia.

“We are excited to welcome Holly, Justin, Chris, Thomas and Charslie to the Peachtree family. Each brings unique expertise and a passion for live entertainment that will be invaluable to us as we continue to expand our presence in key markets. With these strategic hires and our new office in Wedgewood, we are positioning Peachtree for our next phase of growth and success,” said Nathan Baugh, CEO of Peachtree Entertainment.