Fresh Thyme Market unveils second annual 2025 grocery forecast list

Fresh Thyme Market has released its second annual grocery trend forecasts for 2025. The report examined shopping behavior to predict the ten grocery trends that the retailer says will shape the way people in the Midwest shop and eat in the coming year.

Here are some of the top trends Fresh Thyme predicts for the new year:

Functional ingredients: Consumers will look for ingredients that offer more targeted and specific health benefits, such as colostrum for its immune-boosting properties or probiotic cultures for better gut health

Adaptogenic mushrooms: They help the body deal with stress, anxiety and fatigue and begin to gain impulses to buy

Non-alcoholic, mood-enhancing drinks will continue to increase: Fresh Thyme predicts a rise in drinks containing botanical and mineral ingredients such as kava and magnesium due to their mood-boosting effects

Other spicy foods: Buyers will be drawn to fresh and dried chilies

Also more mangos: According to Fresh Thyme, mangoes are a nutritional powerhouse and rich in vitamin C, which supports the immune system

Nature’s natural sweeteners: Honey, maple syrup and dates will be purchased more frequently in 2025

Brain power food: Ginkgo biloba, magnesium, and GABA are three ingredients that shoppers will rave about

Korean food boom: The rising popularity of Korean BBQ will pave the way for other Korean ingredients like gochujang and kimchi to appear in more and more cuisines

Sustainability: Buyers are attracted to grains and products grown in controlled environmental agriculture, such as greenhouse farming and other next-generation methods

Protein will be a priority: According to Fresh Thyme, protein will expand into new categories in 2025

Fresh Thyme Market is located in Downers Grove, Illinois. The retailer has 70 stores in 10 states throughout the Midwest.