Opinion | According to a study, TikTok users are more interested in pop culture and entertainment than news and politics

Angela Fu, Rick Edmonds, Amaris Castillo and Ren LaForme | Poynter

American adult TikTok users are much more interested in following accounts that post about culture and entertainment than those that post about news and politics, according to a new study from the Pew Research Center.

The study, released Tuesday, found that influencers and creators with between 5,000 and 1 million followers make up nearly half of all accounts followed by adult TikTok users.

In contrast, journalists, media companies and politicians make up less than 1% of followed accounts. To create the report, researchers analyzed the accounts of 664 people.

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