Variety’s first Content Meets Commerce Summit explores the future of entertainment-focused shopping

On Monday, Variety unveiled its first Content Meets Commerce Summit, presented by Kinesso, bringing together thought leaders to explore the dynamic fusion of entertainment and commerce. The half-day event sparked lively discussions about how innovative product placement in digital content not only captures viewers’ attention, but actively drives their purchasing decisions.

The event began with a keynote conversation about the rapidly evolving consumer audience patterns with Busy Philipps, host and co-executive producer of the QVC+ late-night talk show “Busy This Week,” along with Stacie Tedesco, VP of Streaming at Qurate Retail Group. This was followed by a…