Range Sports acquires Impact Sports & Entertainment and creates a hospitality division

Range Sports has acquired Impact Sports + Entertainment for an undisclosed amount and created a new hospitality and experiences division called Range Access. For two decades, the leadership of Impact – Jim Zissler, Alan Baum, Jason Zinna And Rich Williams – has provided fans, Fortune 500 companies and high net worth individuals with unique experiences centered around the Super Bowl, Olympics, Masters and US Open Tennis Championships, and will continue to do so with Range Sports’ access to its Combining celebrity and sporting talent (customers include Bradley Cooper, Halle Berry And Jack Harlow), adding a new dimension to the increasingly competitive space of customized VIP experiences. Impact’s seven employees will join Range Access; The four co-leaders of Impact will lead the new branch and report to the co-presidents of Range Sports Will Funk (the former 20-year EVP of WarnerMedia) and Greg Luckman.

Founded two years ago, Range Sports is part of the larger, four-year-old Range Media Partners, founded by about a dozen influential Hollywood agents, including CAA (where Luckman spent nine years), and financially backed by Mets owners Steve Cohen. Range Sports has largely focused on talent representation and its clients include the NFL quarterback Brock Purdy (one of around 30 NFL customers) and Olympic champion Gabby Thomas. Range Sports also advises clients on media and content distribution and brand partnerships, as evidenced by the recent agreement of a jersey patch deal for the Pelicans and a jersey sponsorship for Gotham FC. The Impact expansion is Range Sports’ latest (and fifth) acquisition. New hires and acquisitions added agents and talent representation firms in the NFL, the Olympics and golf, as well as media rights consulting capabilities.

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