Asia wins 4 gold, 2 silver and 3 bronze medals for branded content and entertainment – ​​Campaign Brief Asia

Asia performed strongly in the branded entertainment and branded content categories. The jury awarded a Grand LIA Branded entertainment to Wolf BKK for their exceptional “Uncle KFC’s Rice Bowl” campaign, which also won gold for the same campaign. Cheil PengTai Beijing’s “Ghost Skins” and TBWA\Hakuhodo Inc, Tokyo’s “No Smiles” were awarded gold in this category. In the “Branded Content” category, TBWA\Media Arts Lab Shanghai won gold for “Shot on iPhone – Little Garlic Chinese New Year”.

The jury awarded a total of 29 statues Branded entertainmentincluding 1 Grand LIA, 12 gold, 8 silver and 8 bronze statues. They also recognized three finalists.

Asia was also awarded 2 Silver for: Choojai and Friends Bangkok’s hilarious “Sammakorn NOT Sanpakorn” and TBWA\Media Arts Lab Shanghai for “Shot on iPhone – Little Garlic Chinese New Year”.

Bronze went to VML, Mumbai and Sing To Remember by Coca-Cola.

In the Branded content In the “Grand LIA” category, META, Menlo Park was recognized for their outstanding work for WhatsApp entitled “We Are Ayenda”.

To honor the best works that have attracted consumers’ attention, the jury awarded a total of 19 statues, including 1 Grand LIA, 5 gold statues, 10 silver statues and 3 bronze statues. A finalist has been reached.

“The Sound of Violence” by Cheil Hong Kong and “Ghost Skins” by Cheil PengTai Beijing for Samsung each won bronze.

The Branded Entertainment and Branded Content jury was led by Juan Woodbury, Executive Vice President and Head of Branded Content & Entertainment at Prose on Pixels Chicago.

CHECK OUT THE BRANDED ENTERTAINMENT WINNERS
CHECK OUT THE BRANDED CONTENT WINNERS

Check out the gold winners below.