A season full of drama and high ratings, Bigg Boss Marathi bows in style

Mumbai, October 4, 2024: The fifth season of Bigg Boss Marathi on Colors Marathi has captivated audiences with fast-paced drama and powerful entertainment, building anticipation for the much-awaited grand finale on Sunday, October 6, from 6 pm. Maharashtra’s most-watched non-fiction show has not only won the hearts of its audience but has also set new benchmarks in entertainment this season. Hosted by none other than the charismatic Riteish Deshmukh, this season was truly an emotional roller coaster ride and captivated the viewers week after week. The unprecedented success of Bigg Boss Marathi Season 5 has led to Colors Marathi being promoted to the rank of a new team 2nd place in Marathi entertainment [BARC Wk 39, Maharashtra Urban 15+]. The season premiere opened at 2.4TVR at week 31 and has shown an upward trend setting record after record, with the latest BARC week (Week 39) achieving the highest performance 4.8 average TVR for the weekend special BhauCha Dhakkaa whopping one Increase of 23% from the last BARC week and Average weekday TVR of 4.3 grows through 19% from week 38.

Riteish Deshmukh’s engaging presence, wit and trademark charm gave the show a fresh atmosphere and created unforgettable moments that fans will remember long after the curtains come down. His weekend entry “Bhaucha Dhakka” was outstanding. The TRPs skyrocketed as he navigated the dynamics of the participants with a perfect mix of humor and authority. Whether it’s reprimanding the contestants or showering them with praise, Riteish has struck a chord with viewers of all ages – from teenagers to grandparents.

The season was a true reflection of life itself, with plenty of drama, laughter and raw emotions. From heartwarming friendships to heated confrontations, the journey kept everyone on the edge of their seats. Now, as we approach the grand finale, the question on everyone’s mind is: who will emerge victorious? The race for the coveted Bigg Boss Marathi Trophy has never been more intense and fans are counting down the days with bated breath.

Alok Jain, President – ​​General Entertainment, Viacom18, commented, “It has been an incredible journey to see Bigg Boss Marathi Season 5 connect with the audience in such a profound way. This season has redefined interaction with our audience with an exceptional and highest ever viewership across all pop strata of Maharashtra. The passion, excitement and love we have received from our viewers is truly overwhelming. Bigg Boss Marathi is more than just a show – it has become a cultural phenomenon in Maharashtra and we are very proud of that. Riteish’s energy and unique flair have really elevated the show and ensured it resonates with viewers across Maharashtra. We are extremely thrilled with the response and this season has once again proven why Bigg Boss Marathi continues to be a leader in the media landscape.”

Sushma Rajesh, Cluster Head – Colors Marathi, Colors Kannada and Colors Tamil at Viacom18added, “This season was simply extraordinary. It was a reinvention of this format in Marathi. We struck gold in many ways, from a vibrant and dynamic host who has ensured the popularity of this show has reached unprecedented levels, incredibly popular faces as house members, a crisp and clear primetime premiere and a phenomenal communications campaign. The team behind this show delivered with passion and precision day after day. The enthusiasm from our viewers was overwhelming and it’s encouraging to see how much the show means to them. There’s a lot of excitement surrounding the finale and, like our audience, we can’t wait to see how it all unfolds. The way Bigg Boss Marathi has created a sense of community and joy is very special and we are excited to celebrate this with everyone.”

While we talk about this season of Bigg Boss Marathi, Riteish Deshmukh said, “This season of ‘Bigg Boss Marathi’ has been full of surprises and twists. Each week’s twists made the TRPs skyrocket. The highly dynamic emotions, conflicts and dynamics between the participants and more always kept the audience on the edge of their seats. I know the audience has been missing me for the last two weeks as I couldn’t come to Bhaucha Dhakka due to previous commitments. But now, for the grand finale, I’m going to make up for these two weeks with an electrifying performance. I assure you that this will be an unforgettable and exciting grand finale.”

The fifth season of Bigg Boss Marathi was a huge success not only for the show but also for its sponsors and brand partners. The show’s unparalleled reach and engagement has provided brands with an exceptional platform to connect with viewers across Maharashtra. The collaboration with Bigg Boss Marathi has enabled brands across categories like Comfort, Wheel, Santoor, Gemini Oil, Haier, Ching’s, Tunwal, PN Gadgil & Sons to tap into the show’s huge fan base, thereby achieving significant visibility and consumer engagement. The mix of entertaining content and seamless brand integration has enabled partners to run impactful campaigns, resulting in higher brand exposure and recall. This season, Bigg Boss Marathi has once again reaffirmed its position as a powerful vehicle for advertisers looking to connect meaningfully with diverse audiences.

Suman Pal, Head of Media, Wipro, commented, “We are delighted to be a part of the extraordinary journey of Bigg Boss Marathi Season 5. This season has truly captured the essence of entertainment and as a brand committed to enhancing the consumer experience, partnering with Colors Marathi has enabled us to reach millions of viewers across Maharashtra. The overwhelming response to this season has been phenomenal and we look forward to further strengthening our association with Bigg Boss, a show that continues to redefine engagement and set new benchmarks in the world of entertainment.”

As the season ends, Bigg Boss Marathi has once again proved its ability to captivate the viewers and leave them wanting for more. The excitement surrounding the season finale reflects the show’s success in providing entertainment that resonates with audiences. The decision to end the season while it was still at its peak leaves fans excited to see what comes next, but fear not – as one season ends, another begins. As Bigg Boss Marathi steps down, Bigg Boss Hindi is all set to take over and bring a new wave of drama and entertainment to the stage.