AutomotiveMastermind improves behavior prediction score with new machine learning tools

On October 2, 2024, AutomotiveMastermind, a leading data and technology provider in the automotive industry, released significant updates to its Behavior Prediction Score (BPS) solution, strengthening its predictive capabilities with new machine learning algorithms. Alongside these improvements, the company introduced a redesigned Customer Deal Sheet interface, making it easier for auto dealers to access key customer insights that support effective sales outreach.

Improvements to the BPS – widely considered the gold standard for behavioral prediction in the automotive industry – include three new scores: an in-market status score, a vehicle details score and a deal score. These reviews help merchants gain a deeper understanding of their prospects by answering important questions such as: B. which customers they should prioritize, which vehicles they are likely to purchase, and how they will engage with certain types of business. This predictive intelligence helps sales teams focus on the most promising leads and prevent customer churn.

The redesigned Customer Deal Sheet consolidates these new insights into a streamlined sales workflow, enabling sales reps to quickly assess a customer’s position in the buying process. With built-in talk tracks and organized data, sales teams can prioritize in-market customers while filtering out those not yet in the market.

Traders are already seeing positive results from these updates. “The new deal sheet is so easy to use and full of great customer insights. That means more time selling and less time training,” said Lovelie Balmes, director of business development and Internet for Team Chevrolet.

Aaron Baldwin, Chief Product Officer at AutomotiveMastermind, emphasized the goal of these improvements: “We want to give dealers everything they need to understand each customer’s buying position and close sales effectively.” The improved insights will help ensure that for every buyer to find the best vehicle and offer and thus improve the overall dealer experience.”

The expanded BPS and redesigned Customer Deal Sheet are now available to all Mastermind customers at no additional cost, providing dealers with powerful tools to improve sales performance and customer retention.

For more information, visit www.automotivemastermind.com/customer-deal-sheet