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Ad of the Day: Mothers speak out against online child exploitation in powerful campaign

Ad of the Day: Mothers speak out against online child exploitation in powerful campaign

The Canadian Center for Child Protection and advertising agency No Fixed Address are back with another spooky spot that brings many parents’ worst nightmares to life.

A shocking new film raising awareness about online child sexual exploitation highlights that while Canada is considered one of the safest places to raise children, that safety disappears once they go online.

The Canadian Center for Child Protection’s latest annual campaign, Safe Spaces, features six courageous mothers sharing their personal stories. Everyone talks about their child’s experiences in the same places where they thought their child would be safe, such as the music room at school or the bedroom.

The campaign urges Canadians to support the federal government’s Online Harms Bill, which requires social media companies to provide meaningful protection for children online.

Credits

C3P

Managing Director: Lianna McDonald

Deputy Managing Director: Signy Arnason

Senior Manager of Communications: Avery Wolaniuk

Communications Coordinator: Nicole Brownlee

No fixed address

Co-Founder and Managing Director: Dave Lafond

President, no fixed address: Priyanka Goswami

Chief Creative Officers: Alexis Bronstorph and Kelsey Horne

Vice President of Integrated Production: Cherie O’Connor

Executive Creative Director and Copywriter: Stuart Macmillan

Creative Director, Art and Designer: Jean-Philippe Dugal

Group Account Manager: Shawne Elnicki

Account manager: Sarah Loo

production

Cardboard rouge

Director: Amélie Hardy

Executive producer: Nicolas Robert

Artistic direction: Maxine Dutil Gravel

Production Manager: Marie-Anne April-Horth

Production Coordinator: Aryane Roberge

Zirconflex

Creative Director: Paul-Etienne Cote

Executive Producer: Houng Ngui

outsider

Editor: Alison Gordon

Executive producer: Kristina Anzlinger

Executive Producer: Kayan Choi

alter ego

Colorist: Lily Henry

Online Artist: Victoria Gatson

Producer: Spencer Butt

Executive Producer: Hilda Pereira

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