MGA Entertainment and Sanrio® are collaborating to develop the latest mini-collection collaboration: MGA’s Miniverse™ Make It Mini Food™ Hello Kitty®

The new Supercute DIY miniature collection features Hello Kitty-themed food and drinks

MGA’s Miniverse x Hello Kitty Make It mini food collection

MGAs Miniverse x Hello Kitty Make It Mini Food Bento Box

LOS ANGELES, Oct. 15, 2024 (GLOBE NEWSWIRE) — MGA Entertainment (MGA), one of the largest privately held toy and entertainment companies in the world, today announced the latest collection from its globally popular mini collectible brand. MGA’s Miniverse™, in partnership with Sanrio®the global lifestyle brand and home of pop icon Hello Kitty®. The new MGA’s Miniverse™ Make It Mini Food™ Hello Kitty® line is a blind-packed capsule containing hyper-realistic miniature Hello Kitty foods in signature, super-cute style to prepare, display, display and collect.

“MGA’s Miniverse is pleased to announce our collaboration with Sanrio ahead of the holiday gift-giving season,” said Isaac Larian, founder and CEO of MGA Entertainment. “Our Make It Mini collections are constantly expanding with new licensing partnerships, and this is the cutest yet. Miniature lovers, Hello Kitty enthusiasts and children of all kinds will love this new way to awaken their childhood nostalgia through creative and collectible fun.”

Continuing the celebration of Hello Kitty’s exciting 50th birthday^Th For this year’s anniversary, MGA’s Miniverse Make It Mini Food Hello Kitty Café consists of 12 different faux foods and drinks that you can use to create your own mini replicas, including a Hello Kitty-themed bento box, fruit boba tea and even spicy instant noodles the image of the beloved icon.

Each blind-packed capsule is a surprise until it is unpacked. A small recipe card is included so users can join in on a hands-on DIY activity. Once finished, the user exposes their creation to sunlight or UV light to cure it for permanent display. Each capsule transforms into a Hello Kitty display case with a themed mini table, perfect for displaying your creation as a novelty collectible.

“Sanrio is excited to partner with such an innovator in the toy space and introduce Hello Kitty to the highly collectible world of MGA’s Miniverse,” said Craig Takiguchi, Chief Operating Officer at Sanrio. “Both miniatures and novelty foods are popular themes in Sanrio’s world, and we’re excited to bring the two together and offer these super-cute collectibles that are sure to surprise and delight our fans.”

MGA’s Miniverse Make It Mini Food Hello Kitty Cafe Collection is available now for a suggested retail price of $9.99. All MGA Miniverse lines are available at major retailers worldwide including Amazon, Walmart, Target, Smyths and the MGA Shop. Visit the MGA Miniverse website to learn more about the entire MGA Miniverse and stay up to date with news by following the MGA Miniverse on Instagram and TikTok.

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About MGA Entertainment
MGA Entertainment is one of the largest privately held toy and entertainment companies in the world and is known for its commitment to creativity, quality and innovation. Headquartered in Los Angeles with offices around the world, the company develops innovative, proprietary and licensed consumer and entertainment products, including toys, games, dolls, apparel, consumer electronics, home decor, stationery, sporting goods, films and television series. The MGA family includes award-winning brands such as LOL Surprise!™, Little Tikes®, Rainbow High™, Bratz®, MGA’s Miniverse™, Yummiland™, CarTuned™, GrossMos!™, Pixel Petz™, Micro Games of America and Fluffie Stuffiez™ , BABY born® and Zapf Creation®. For more information, please visit us at www.mgae.com or find us on LinkedIn, TikTok, Instagram and Facebook.

About Sanrio
Sanrio is the global lifestyle brand best known for pop icon Hello Kitty® and home to many other popular character brands, including Chococat™, My Melody™, Badtz-maru™, Keroppi™, Gudetama™ and Aggretsuko™ . Sanrio was founded on the “Small Gift, Big Smile®” philosophy – that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as inspiration for offering high-quality products, services and activities that inspire unique consumer experiences around the world. Today, Sanrio’s legendary range of products is available in over 130 countries and retail outlets, including department stores, specialty stores, national retail chains and Sanrio boutiques. To learn more about Sanrio, please visit www.sanrio.com and follow @sanrio and @hellokitty on Facebook, Instagram, Twitter, TikTok, Pinterest and subscribe to the Hello Kitty and Friends YouTube channel.

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CONTACT: Amanda Magalski FINN Partrners for MGA Entertainement +1.818.221.4431 [email protected] MGA Newsroom MGA Entertainment +1.818.221.4431 [email protected]