Tierra Suelta will showcase its retail program at the Global Show at the Fresh From Florida Pavilion

Brings tropical fruit buyers closer to the farm

Miami, FL — For three generations, first in Cuba and since 1999 in South Florida, the Abreu family has grown, imported, packaged and shipped premium tropical fruits, including starfruit, dragonfruit, Thai guava and mamey. With these fruits now experiencing accelerated growth in mainstream markets, Tierra Suelta is expanding its core wholesale business with direct programs to retailers in the US and Canada.

Tierra Suelta is marketing its newly launched retail programs with new branding that will be featured at its booth in the Fresh From Florida Pavilion at the International Fresh Produce Association’s Global Produce & Floral Show, October 17-19 in Atlanta.

“By shipping directly to retailers, we extend shelf life, optimize product quality and reduce shrinkage,” said Steve Stutz, Tierra Suelta director and sales manager. “Retailers and consumers are also interested in knowing where their food is grown. In addition to the authenticity and extensive expertise that comes from three generations of farming, traceability and food safety are also improved as we grow, pack and ship our own fruit.”

Tierra Suelta, which literally translates to “loose soil,” is a well-known agricultural region in eastern Cuba. “That’s where my grandfather and father ran our family farms, then my parents started farming near Miami in 1999,” said Adrian Abreu, director of Tierra Suelta. “They named the company Tierra Suelta to honor their heritage and the heritage of the region,” he added.

Tierra Suelta is a women and minority-owned business. In addition to Tierra Suelta’s farms in South Florida, the company has an agricultural joint venture in Ecuador, ensuring a year-round supply of dragon fruit and sufficient quantities to meet each retailer’s needs.

“We are the only tropical fruit grower I know that employs a full-time agronomist,” said Tierra Suelta director Frank Abreu, who oversees production. “This allows us to combine the art of farming – learned from our parents and grandparents – with the science of modern agriculture to ensure we provide the optimal water and nutrients to consistently produce the tastiest, highest quality fruit. “

“In the past year, we have added over 30,000 feet of state-of-the-art, Primus-certified cold storage facilities here on the farm,” he continued. “Our fruits go straight from the field to the cool box, where we package them under optimal conditions to further ensure quality and freshness.”

Tierra Suelta also uses innovative, 100% recyclable packaging and methods to further protect their fruit, reduce shrinkage and increase retailers’ profits. Your star fruit, for example, is individually packaged and can be delivered in protective two-pack clamshells.

“Tierra Suelta combines authentic, family-run capabilities with modern agronomy, refrigeration, packaging options and shipping to provide retailers with significant benefits in improved product taste, quality, consistency of offering and reduced shrinkage, resulting in higher profits and happier shoppers.” , Stutz concluded.

About Tierra Suelta

Tierra Suelta, Inc. is a third-generation, Primus-certified, woman- and minority-owned business that grows, packages and ships tropical fruits. With a state-of-the-art packing and refrigeration facility at their South Florida farm and a full-time agronomist on staff, Tierra Suelta delivers premium fruit with exceptional flavor and quality. Known for its starfruit, dragonfruit, Thai guava and mamey, Tierra Suelta ships throughout North America and offers a consistent, reliable dragonfruit program year-round. Visit tstropicals.com.