CARE joins the global movement to eliminate gender bias in advertising and entertainment

ATLANTA, GA and NEW YORK, NY / ACCESSWIRE / October 11, 2024 / CARE is pleased to join SeeHer, the largest global movement to eliminate gender bias in advertising and entertainment, as its newest and first nonprofit member. Earlier this year, CARE won the category’s top prize at SeeHer’s 2024 Gender Equality Measure (GEM) Awards. The award, which exemplifies the world-class accurate and authentic portrayal of women and girls created by an organization’s internal marketing team, was presented to CARE for its creative International Women’s Day campaign #WomenKnowHow.

“CARE is honored to partner with SeeHer to amplify the voices of women and girls with accuracy and authenticity to advance gender equality,” said Monica Rowe, CARE Chief Marketing Officer. “Our missions fit together beautifully and I believe our collective efforts will enable us to do even more to achieve our shared goals.”

Launched in 2016 by the Association of National Advertisers (ANA), SeeHer’s leadership coalition is committed to setting the industry’s gender equality agenda and driving the growth of its companies. To help its members measure success and become catalysts for change, SeeHer led the development of the Gender Equality Measure (GEM).^®), the first research method to quantify gender bias in advertising and programming.

As a member of SeeHer, CARE joins a collective of 7,250 member brands working together to improve the representation and accurate representation of women and girls in the global marketing and media ecosystem.

“We are very pleased to welcome CARE to SeeHer! CARE’s unwavering commitment to empowering women and girls around the world aligns perfectly with SeeHer’s mission to improve the representation of women and girls in all media. By joining SeeHer, CARE is increasing its impact and inspiring others to do the same.” “Create a world where women are seen for who they truly are: powerful agents of change,” said Chris Guilfoyle, President of SeeHer.

About CARE

Founded in 1945 with the creation of the CARE Package®, CARE is a leading humanitarian organization fighting global poverty. CARE places particular emphasis on working with women and girls. Equipped with the right resources, women and girls have the power to lift entire families and entire communities out of poverty. In 2023, CARE operated in 109 countries and reached 167 million people through more than 1,600 projects. To find out more, visit www.care.org.

Check out more multimedia content and more ESG storytelling from CARE at 3blmedia.com.

Contact information:
Speaker: CARE
Website: https://www.3blmedia.com/profiles/care
E-mail: [email protected]

SOURCE: CARE