G-Squad Entertainment is tearing up the script ahead of its latest promotion

G-Squad Entertainment, the up-and-coming promotion led by Gabe Flores Sr., is back for its third event on Saturday and is thinking about more than just boxing.

The father of lightweight contender Gabriel Flores Jr. is doing everything he can to turn Adventist Health Arena (formerly Stockton Arena) into a Halloween spectacle.

In true G-Squad fashion, the 10-round main event will pit Flores Jr. (22-2, 10 KOs) against Mexican Dennis Contreras (24-14-1, 22 KOs). But that’s not the only attraction. According to the promotion’s press release, fans will be treated to contortionists, stilt walkers and even a fire breather, all part of their effort to make the night a “Halloween spectacle.” Flores Sr. remains true to his mission of providing family-friendly entertainment to Stockton. Costumes are encouraged and sweets will be distributed to the children. The venue is also known as a haunted house.

“We wanted to give something back with this campaign, but boxing is only part of what we do,” Flores Sr. told BoxingScene. “We are creating a safe space for people to enjoy live events. After two shows, this is our most ambitious yet and will set the tone for what’s to come next year.”

At Flores Sr.’s side is Julio Sanchez, the company’s president and his jack-of-all-trades, who used to be the team photographer. Sanchez explained that there is a lot of thought going into these events without tipping one’s hat to the tricks of the trade. “We want the fans to not just be at the show, but be a part of it,” Sanchez said while juggling two phones and speaking to BoxingScene. “This event is the first step in that direction.”

Flores Jr., who now lives in Las Vegas, has repeatedly stated that fighting in front of his hometown crowd gives him a “superpower.” With two wins in Stockton already this year, the 22-year-old is aiming to end 2024 on a good note. The 32-year-old Contreras steps in as a last-minute replacement after original opponent Daniel Bailey (15-2, 8 KOs) pulled out of the fight.

“The original fight was with Daniel Bailey,” said Flores Sr. “Two to three weeks later, Bailey overhyped himself.”

Now that this last-minute matchup has taken place, Flores Jr. is focused on making the most of the opportunity.

The undercard tells a deeper story about the courage required to succeed in today’s boxing landscape. Lightweight contender Lorenzo Powell (2-0, 1 KO), 22, will face fellow undefeated fighter Adrian Serrano (3-0-1), 20, of Salinas, California. Jennah Creason (1-0), 18, women’s welterweight will be tested against India’s Archana Sharma (3-1, 2 KOs). And in a fascinating junior lightweight clash, unbeaten Dominique Francis (15-0, 9 KOs) takes on Julio Carrera Lugo (18-0-1, 14 KOs) in a battle of the unbeaten. Rounding out the card is local fighter Tatiana Almaraz (0-4) of Concord, California, who will face Vickie Zhao in her professional debut.

“We want to put on a good fight card,” said Flores Sr. “People are spending their hard-earned money and we want to make sure they see a top-notch event, from their seats to social media.” This card reflects that .”

With a press conference on Thursday, a weigh-in on Friday and the big fight on Saturday evening, G-Squad is doing everything it can to give Stockton the feel of a true “big fight.” “We combine boxing with family attractions,” Sanchez added. “It’s a delicate balance but we’re focusing on the details to make sure fans are happy.”