Fox Technology boss calls on entertainment companies to be ‘peers to Big Tech’ when using AI

Hollywood studios need to approach artificial intelligence as “peers” rather than subordinates of Big Tech, Fox Chief Technology Officer Melody Hildebrandt said Tuesday at TheGrill conference. “There are incredible opportunities, but I think we really need to think of ourselves as equal partners with Big Tech in taking advantage of those opportunities,” she said.

Hildebrandt spoke on TheGrill panel “The Next Frontier: How AI Is Reshaping the Studio System” alongside Yves Bergquist, director of AI and neuroscience in media at USC’s Entertainment Technology Center.

Bergquist expressed a similar view on how the entertainment industry can be a natural partner and parallel to the broader technology world.

“The media industry is very much a technology industry,” Bergquist said. “The media industry is actually the only industry that has succeeded in integrating technology and human creativity.”

Hildebrandt expressed his strong belief in the usefulness of AI, noting that the conversation…