OML Entertainment announces Preranaa Khatri as Chief Business Officer

Nationwide Release: October 8, 2024: OML Entertainment, a market-leading full-service network for creative and entertainment companies, has announced the appointment of Preranaa Khatri as Chief Business Officer (CBO). With a distinguished career spanning nearly two decades, Preranaa brings a wealth of experience and a unique perspective on content, creator and revenue ecosystem that will contribute significantly to OML’s continued growth and success.

Before joining OML, Preranaa has held various leadership positions in the media and entertainment industries, focusing on her strengths in content strategy, creator management and revenue optimization. This makes her a perfect fit for the dynamic environment at OML and the company’s plans for the future, which include continued streamlining and growth of advertising, creator technology, talent representation and long-term content production. an independent mix that is symbiotic but supports each other’s growth.

During her final tenure at OML in 2016, Preranaa led key initiatives that significantly increased the company’s market presence and revenue streams. And her new role marks a new chapter in the company’s journey. Preranaa will report to Tusharr Kumar, CEO of OML Entertainment, while playing a critical role in shaping the company’s future by strengthening efforts towards a more future-ready transformation. Together, they will double the company’s growth across all businesses and markets, including a strong focus on expanding OML’s fast-growing advertising and branded content businesses; Long-form original content productions; drive global growth of its influencer marketing platform Hypothesis; and discovering and signing new talent as well as strengthening the current squad.

“I look forward to driving growth at OML with Preranaa. Her extensive experience, strategic understanding and proven leadership skills will be invaluable to us as we expand our presence in the media and entertainment industry. She is one of the most compassionate leaders I have ever had the pleasure of working with, and I can’t think of anyone better to build our teams with.” said Tusharr Kumar, CEO, OML Entertainment.

Preranaa Khatri, the new CBO of OML expressed her excitement and said: “I am very pleased to be back at OML, a company that has always been close to my heart. I look forward to working with the talented team here to explore new opportunities and drive growth in the content and creator space. Together, we will continue to create impactful and engaging experiences for all our stakeholders.”

Preranaa’s passion and experience in media and entertainment make her an excellent addition to OML’s leadership team. Most recently, she worked as an independent consultant focusing on strategic partnerships, sales growth and GTM strategies for brands and agencies. Notable is her work with a global Olympic sponsor’s Athlete Partnership Program leading up to the recently concluded Paris 2024 Summer Olympics and 2024 Summer Paralympic Games.