OML Entertainment announces Preranaa Khatri as Chief Business Officer of ET BrandEquity

Preranaa Khatri

OML Entertainment, a market-leading full-service creative and entertainment network, has announced the appointment of Preranaa Khatri as Chief Business Officer (CBO).

With a distinguished career spanning nearly two decades, Khatri brings a wealth of experience and a unique perspective on content, creator and revenue ecosystems that will contribute significantly to OML’s continued growth and success.

Prior to joining OML, Khatri held various leadership roles in the media and entertainment industry, focusing on her strengths in content strategy, creator management and revenue optimization. This makes her a perfect fit for the dynamic environment at OML and the company’s plans for the future, which include continued streamlining and growth of advertising, creator technology, talent representation and long-term content production. an independent mix that is symbiotic but supports each other’s growth.

During Khatri’s previous tenure at OML in 2016, she led key initiatives that significantly increased the company’s market presence and revenue streams. And her new role marks a new chapter in the company’s journey, according to a press release from the corporate network.

Khatri will report to Tusharr Kumar, CEO of OML Entertainment, while playing a critical role in shaping the company’s future by strengthening efforts towards a more future-ready transformation. Together, they will double the company’s growth across all businesses and markets, including a strong focus on expanding OML’s fast-growing advertising and branded content businesses; Long-form original content productions; drive global growth of its influencer marketing platform Hypothesis; and discovering and signing new talent as well as strengthening the current squad.

“I look forward to driving growth at OML with Preranaa. Her extensive experience, strategic understanding and proven leadership skills will be invaluable to us as we expand our presence in the media and entertainment industry. She is one of the most compassionate leaders I have ever had the pleasure of working with and I cannot think of anyone better to build our teams with,” said Tusharr Kumar, CEO of OML Entertainment.

Khatri, the new CBO of OML, expressed her excitement and said, “I am delighted to be back at OML, a company that has always been close to my heart. I look forward to working with the talented team here to explore new opportunities and drive growth in the content and creator space. Together, we will continue to create impactful and engaging experiences for all our stakeholders.”

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